SERVICES

WORK WITH ME

From media and PR campaigns to TV, recipe development, events and consulting, I bring nutrition expertise, creativity and a genuine love of food to every project.

Need expert nutrition content or commentary? I can help. I’ve written for leading publications including The Age, Body+Soul, Mamamia, HuffPost, Kidspot and Taste, and provide clear, credible commentary across a wide range of nutrition and food topics.

I deliver engaging keynote presentations and corporate nutrition sessions that translate evidence-based nutrition science into practical, real-world strategies. From organisations and conferences to professional groups, I tailor each session to your audience, objectives and setting.

I love bringing ingredients to life through delicious, practical recipes. Whether you want to showcase your product, inspire customers to get cooking or engage your audience with great food content, I create recipes that balance nutrition, flavour and real-world appeal.

I help brands turn nutrition science into compelling marketing that connects with consumers. From product positioning and nutrition messaging to content and campaigns, I combine scientific expertise with strategic thinking and a deep understanding of food and consumer behaviour.

PAST CLIENTS

TESTIMONIALS

"We have partnered with Joel over the years on a number of projects across our brands, from recipe development through to content creation, and for various audiences from the general public and health professional audiences. Joel is highly professional, down to earth and very easy to work with. He takes a brief and delivers what has been requested seamlessly and timely and requires little direction yet is highly collaborative. We’ve thoroughly enjoyed working with Joel over the years and always keep him in mind for projects we have in the pipeline. I can’t recommend Joel highly enough. He’s a thoughtful, considerate, highly respected and credible nutrition expert for any food brand, which is why we’ve continued to work with him."

Jacqui Plozza Cobram Estate

"I’ve had the pleasure of working with Joel on the PukaUp podcast as well as on-line wellbeing webinars. Joel’s engaging and relaxed personality allows him to be able to deliver his wealth of knowledge and expertise to any audience in a practical, relatable and easy to understand manner. Joel’s ability to understand his audience, their needs and potential outcomes and then deliver tailored content, information and education is a skill I admire greatly. I admire his ability to work with any group in a respectful, insightful and meaningful way."

Wayne Schwass PukaUp

"We teamed up with Joel for a Fresh Food campaign across our shopping centres in Victoria, and he was fantastic to work with. He collaborated closely with us, offering valuable suggestions and ideas. Our customers thoroughly enjoyed the cooking demonstrations and samples, and Joel's friendly demeanour made a great impression. We're thrilled to have Joel on board once again and look forward to his involvement in our new campaign."

Aileen Rai Haben Shopping Centre

"I've known Joel for a number of years and have always been inspired by his work as a dietitian. I admire his ability to effectively communicate nutrition, food and health messages to a range of audiences, and feel he is a leader in this field. I asked Joel to be a part of an online teaching module for dietetic students, where he shared his experiences, insights and guidance for future dietitians. He was engaging, informative and inspirational, and I really appreciated his participation. I look forward to working with Joel again in the future - and always enjoy getting my dinner inspirations from his delicious recipes."

Melissa Adamski Nutted Out Nutrition and Monash Nutrition

" As a monthly contributor for the Australian Good Food and Travel Guide, Joel’s enthusiasm, knowledge and expertise are invaluable commodities as we endeavour to shine a light on men’s health and eating habits. Too often ignored or swept under the rug, men’s health is crucial to family happiness and success. With Joel onboard, I have no doubt the men of Australia will be better informed on health and nutrition issues, empowering them to take charge of their lifestyle choices."

Leigh O'Connor Australian Good Food and Travel Guide

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