RECIPE DEVELOPMENT

NUTRITION EXPERTISE + CULINARY CREATIVITY = RECIPES PEOPLE WANT TO EAT

From concept to kitchen, I develop delicious, practical recipes that bring brands, products and nutrition messages to life.

As a dietitian and professional recipe developer, I combine nutrition expertise with culinary creativity to develop recipes that are not only nutritionally sound, but genuinely delicious and achievable at home.

Whether you’re launching a product, looking for fresh ways to showcase an ingredient, creating content for your audience or developing editorial recipes, I can help turn your brief into food people actually want to cook and eat.

How I can help:

Brand recipe development 

Create recipes that showcase your product, communicate its nutritional benefits and give consumers a reason to bring it into their own kitchen.

Recipe content and campaigns 

Develop recipes as part of broader social, digital, PR or influencer campaigns, including concepts designed around seasonal moments, trends and consumer interests.

Editorial and media recipes 

Create original recipes for publications, websites and editorial platforms, from everyday family meals to seasonal, celebratory and trend-led content.

Nutrition-led recipe development

Use my expertise in dietetics and culinary nutrition to develop recipes that meet specific nutritional requirements without compromising on flavour or enjoyment.

Recipe photography and video 

Bring recipes to life with mouth-watering photography and short-form video designed for websites, social media and digital campaigns.

RECIPES THAT START WITH THE BRIEF

Recipe development is equal parts creativity and problem-solving. I consider the product, audience, occasion, nutrition objectives and commercial goals before getting into the kitchen.

With more than 12 years’ experience in recipe development, I’ve created hundreds of recipes for leading Australian food brands, publications and media. From reinventing a classic to putting a new ingredient in the spotlight, I develop recipes that are practical, approachable and packed with flavour. Explore my recipe collection to see my work. 

My philosophy is simple: nutrition should enhance the experience, not detract from it.

Clever ingredient choices, cooking techniques and flavour combinations can make a recipe more nutritious while still keeping it satisfying and delicious.

“Any dish you can think of can be made healthier (and tastier!) by swapping out ingredients or changing the cooking method. It’s a recipe for success.”

CREATIVE RECIPE DEVELOPMENT FOR BRANDS

I partner with leading Australian food brands to develop recipes that showcase their ingredients, drive engagement, and inspire customers to cook at home. 

Whether you want to jump on a viral trend, reinvent a classic, or craft a balanced meal that lets your product shine, I draw on my expertise in culinary nutrition and dietetics to create recipes your customers will love.

RECIPES FOR MEDIA

If you’re a publication looking for recipe content to inspire and engage your audience, I can create high-quality, original dishes for you. I’m passionate about developing recipes people actually want to cook, using fresh, simple ingredients packed with nutrition.

Recipe concepts can be tailored to:  

 ✓ Seasonal and local produce 

 ✓ Food and nutrition trends 

 ✓ Specific ingredients or products

 ✓ Family-friendly cooking

 ✓ Nutrition-focused themes

 ✓ Dietary requirements and preferences 

Want to cook something up? Get in touch to discuss how I can turn your ingredient or product into a nourishing dish that inspires your customers to get cooking.

Pumpkin feta tart developed by recipe developer and dietitian, Joel Feren
Dark chocolate and whipped ricotta bruschetta

“Where science meets flavour. From concept to kitchen, I develop delicious, practical recipes that bring brands, products and nutrition to life.”

TRUSTED BY LEADING FOOD BRANDS

STAY IN THE LOOP

Get recipes, articles and nutrition news straight to your inbox.